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Vote for the SimpliFlying Hero of July 2012: GOL vs Qatar vs Emirates
Good campaigns don’t go unnoticed, and earnest efforts don’t go unrewarded. Last month, José Calderoni and Sai Sánchez Correa were awarded the SimpliFlying Heroes award for propelling Volaris to the...
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Qatar Airways’ Tweet a Meet campaign cleverly engages travelers at the...
In times when users are being bombarded with information – from friends, contacts, brands, adverts, and various digital sources – creating relevant content that gets shared and interests users is an...
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SimpliShare: Top 10 Airlines that have Leveraged the Power of Social Sharing
Social sharing plays a particularly important role and constitutes the main change agent that is the defining feature of today’s Connected Traveler as compared to the traveler of yore. Thanks to the...
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Top 10 Plane Launches that have effectively used Social Media
Although planes are a fundamental part of the aviation industry, only a tiny percentage of the millions of passengers they carry are able to tell the difference between the different types. This is...
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The January 2013 Edition of the Airline Marketing Benchmark Report has 15...
Time flies past so quickly that it’s often hard to stay abreast of everything that’s happening in the world around. This cannot be truer for airline marketing. Campaigns and initiatives come and go –...
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A Statistical Analysis of how major Airlines in the Middle East perform on...
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well...
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Airline Booking goes social, again — Iberia introduces social seating, Qatar...
Iberia’s social login and seating The trend of making the booking system less transactional, and more social, continues. Following in the footsteps of KLM (Meet & Seat) and airBaltic (Seatbuddy),...
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Announcing Airline & Airport Finalists for SimpliFlying Awards’ 13 #SFAwards13
Finalists announced from almost 50 nominations! After 2 weeks and close to 50 excellent nominations, we are extremely excited to unveil the finalists for the following categories. Best Airline on...
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#SFAwards13 Best Emerging Airline/ Airport on Social Media – Finalist...
New this year – Best Emerging Airline/ Airport on Social Media Aside from the fact that we are expecting to reach a new record in the number of votes (over 33,000 and counting), one of the reasons why...
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Winners at 4th Annual SimpliFlying Awards 2013 – Airlines, Airports and...
SimpliFlying Awards: the authoritative showcase of best social media practices of airlines and airports Earlier today, the top finalists of 4th Annual SimpliFlying Awards shared the best of their...
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Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 –...
Thank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from the public (making up 30% of total score) and judging by our highly-esteemed jury...
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Airline Winners at 5th Annual SimpliFlying Awards 2014 #SFAwards14
SimpliFlying Awards: The Authoritative Showcase of Best Social Media Practices of Leading Airlines on Social Media This evening, the top finalists of 5th Annual SimpliFlying Awards shared the best of...
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Are we done crying yet? The tear-jerking stories of VFR marketing
An unsuspecting person is going about his business, and an airline employee shows up with a free ticket. Cheesy music plays in the background and the airline reunites two friends/relatives while a...
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Airline Finalists of 2015 SimpliFlying Awards
Based on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below. These airline finalists will...
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Eight Ways American Carriers can Deliver Delightful Customer Service and Stay...
Top airlines in the world are loved for their overall experience combining the hard product (seat quality, In-flight entertainment, amenities) with the soft product (on-board service, food etc.). But...
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Inspiration for Peace Day: What Airline Marketing Can Learn From “McWhopper”
Burger King recently made international headlines when it offered “peace” to rival McDonald’s for a day on the 21st of September, on the occasion of Peace Day. It came out with full-page ads in major...
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Airline Winners at SimpliFlying Awards 2015 for Excellence in Social Media
The Authoritative Meeting of The Best Airlines in Social Media Last evening, top airlines gathered at the SimpliFlying Awards 2015 for Excellence in Social Media held at The Bellagio, Las Vegas to...
View ArticleQatar Airways looks to the future – should you?
This story appeared in our Corona AV-Daily newsletter. Do you want to receive it for free? You can sign up here. Yesterday Dubai International, the world’s largest international airport, shut down as...
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Airline marketing pivots from planes to people in the age of coronavirus
Imagine the withdrawal effects the frequent flier who used to be on an airplane three to four times a month? Not only would he or she be feeling awkward at home, but he or she would also be missing his...
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How Emirates, Etihad and Qatar Airways are taking contrasting approaches to...
The large network airlines based in the Middle East – Emirates, Etihad Airways and Qatar Airways – have in the past released some of the most creative, if not extravagant, brand campaigns in aviation....
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